Privacy policy

Last Updated: 19 October 2025

This Privacy Policy describes how Bluglacier Marketing Private Limited (“Company”, “We”, “Us”, or “Our”), operating under the brand Merchy, collects, uses, discloses, and protects your personal data when you access or use our website or services (“Service”). It also explains your rights and how Indian law protects you.

By using the Service, you agree to the collection and use of your information as outlined in this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with capitalized initials have specific meanings defined below. These definitions apply whether used in singular or plural.

Definitions

  • Account means a unique account created for You to access our Service or parts of it.
  • Company refers to Bluglacier Marketing Private Limited, operating the brand Merchy.
  • Cookies are small files placed on Your device by a website, used to store browsing details and preferences.
  • Country refers to India.
  • Device means any device that can access the Service, such as a smartphone, computer, or tablet.
  • Personal Data means any information that relates to an identified or identifiable individual, as defined under the Digital Personal Data Protection Act, 2023 (“DPDP Act”).
  • Service refers to the Website.
  • Service Provider means any third-party individual or company that processes data on behalf of the Company to enable or support the Service.
  • Third-Party Social Media Service means any platform that allows a User to create an account or log in using its services.
  • Usage Data refers to data collected automatically when using the Service, such as IP address, browser type, device details, and time spent.
  • Website refers to Merchy, accessible from https://merchy.in/ or any associated domain/subdomain.
  • You refers to the individual using the Service, or the legal entity they represent.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

When using our Service, we may collect:

  • First and last name
  • Email address
  • Phone number
  • Address, PIN code, City, State
  • Order and transaction details

Usage Data

Usage Data is collected automatically and may include:

  • IP address
  • Browser type/version
  • Device type
  • Pages visited and time spent
  • Mobile operating system and identifiers

When accessing via mobile, additional diagnostics like device ID and network type may be collected.

Tracking Technologies and Cookies

We use Cookies and similar technologies (tags, pixels, scripts) to:

  • Improve functionality and performance
  • Store login and preference details
  • Analyze Service usage

You can decline Cookies in your browser settings, but some features may not function properly.

Types of Cookies

  • Session Cookies: Used for authentication and fraud prevention.
  • Persistent Cookies: Used to remember your acceptance, preferences, or login details.
  • Flash Cookies and Web Beacons may also be used where necessary.

For more details, refer to the Cookies section of this Policy.

Use of Your Personal Data

We may use your Personal Data for the following purposes:

  • To provide and maintain the Service, including monitoring usage.
  • To manage your Account, including access control.
  • To fulfil orders and contracts, including payment and delivery.
  • To contact You via email, SMS, calls, or push notifications.
  • To send offers and updates, unless you opt out.
  • To manage your requests such as returns, support, or feedback.
  • For business or legal transfers, such as mergers or restructuring.
  • For analytics and improvements, including marketing effectiveness.

Sharing Your Personal Data

Your data may be shared in these situations:

  • With Service Providers: For delivery, payments, analytics, marketing support, customer service, and hosting.
  • For Business Transfers: During merger, acquisition, or asset sale negotiations.
  • With Affiliates: Who must comply with this Privacy Policy.
  • With Business Partners: To offer co-branded promotions or services.
  • With Other Users: If you interact in public areas or via third-party login.
  • With Your Consent: For any purpose you approve explicitly.

Retention of Your Personal Data

We keep Personal Data only as long as necessary to:

  • Fulfil orders and services
  • Meet legal or tax obligations
  • Resolve disputes and enforce agreements

Usage Data may be stored for shorter durations unless used for security, functionality, or compliance.

Transfer of Your Personal Data

Personal Data may be processed outside your state or country. Any transfer of data outside India (if applicable) will follow Indian law and ensure appropriate security measures. By submitting your data, you consent to such processing and transfer.

Disclosure of Your Personal Data

Business Transactions

Your data may transfer to another entity during acquisition or restructuring, with prior notice.

Law Enforcement

We may disclose data if required by court, government, or regulatory authorities.

Other Legal Requirements

We may disclose data in good faith to:

  • Comply with laws
  • Protect Company rights or property
  • Prevent fraud or wrongdoing
  • Ensure user or public safety
  • Defend against legal claims

Security of Your Personal Data

We use commercially reasonable and legally compliant security practices. However, no method of transmission or storage is fully secure.

Children’s Privacy

Our Service is meant for users 18 and above. We do not knowingly collect data from minors. If a minor’s data is found with us without consent, we will delete it.

Links to Other Websites

Our Service may link to third-party sites. We do not control or assume responsibility for their content or privacy practices. Review their policies separately.

Changes to This Privacy Policy

We may update this Policy as required by law or business needs. Changes become effective once posted on this page. We may also notify you via email or prominent notice.

Contact Us

If you have any questions, rights requests, or grievances related to this Privacy Policy, you can reach us at:

📧 Email: support@merchy.in